Microsoft Office Publisher 2007 manuale d’uso

Microsoft Office Publisher 2007 September 2006[...]

www.microsoft.c om/office/p ublisher i Table of Contents Overview of New and Improved Features of Mic rosoft Office Pub lisher 2007 1 Create and Reuse High -Quality Publications Tha t Reflect Your Busi ness Brand ......... 2 Personali ze Publications and Marketin g Materials for Professi onal, Targeted Resul ts 3 Easily Share, Pri nt, and Publi sh [...]

www.microsoft.c om/office/p ublisher 1 Overview of New and Improved Features of Microsoft Office Publisher 2007 W elcome to Microsoft ® Office Publi sher 2007. Thi s guide provides an overview of O ffice Publish er 2007, the desktop publi shing and marketing materi als solution for the 2007 Microsoft Office system . Office Publi sher 2007 can help[...]

www.microsoft.c om/office/p ublisher 2 Create and Reu se High-Quality Publications T hat Reflect Your Busines s Brand Unless you are starti ng a new business, you are likely to have an established brand identity for your busi ness, such as a busi ness logo, color scheme, fonts, and business informati on (your tagline and address, for exam ple). Off[...]

www.microsoft.c om/office/p ublisher 3 Im proved! Quickl y build custom collat er al such as a data sheet, directo ry , or catalog for distri bution to a targeted cli ent or client segment usi ng Catalog Merg e. The improved Catalog Merg e wizard st eps you through the process of merging text and photos from a dat abase to create your publ ication.[...]

www.microsoft.c om/office/p ublisher 4 New! Office Publ isher T asks assist you with comm on Office Publi sher 2007 procedures for creati ng, publi shing, and distributi on. T urn to Office Publisher T a sks for help in personalizing your publicati on, preparing your mailing lists, preparin g your publication for com mercial pri nting, publishing y[...]

www.microsoft.c om/office/p ublisher 5 Pack and G o improvements make it easier than ever to p rint Office Publisher 2007 files at commerci al pri nters. New! Apply an e-ma il templ ate to multipage publi cations — a newsletter , for example — and distri bute it as an e- mail message. Y ou can add bookmar ks to help readers quickl y browse the [...]

www.microsoft.c om/office/p ublisher 6 Contoso is currentl y preparin g for the annual Flower and Ga rden Show wh ere the company always gets leads for new cli ents. O ffice Publi sher 2007 makes it easy for employees to create personal ized flyers, postca rds, brochures, catal ogs, and e -mail messages that refl ect the company’ s brand identi t[...]

www.microsoft.c om/office/p ublisher 7 Efficiently Create and Reuse High -Quality Publications That Reflect Your Business Brand If you are a small business owner or empl oyee, y ou pr obably find yourself juggling duties and accompli shing tasks that are not nec essarily in cluded in your job descripti on. Most small busin esses do not have a profe[...]

www.microsoft.c om/office/p ublisher 8 Easily Save and Loc ate Your Custom ized Templ ates When you have created or customi zed a template that is ju st right for your ne eds, you do not want to waste time tryi ng to locate it l ater . Office Publi sher 2007 enabl es you to create and assign categories for any publi cation that you save as a templ [...]

www.microsoft.c om/office/p ublisher 9 Office Publisher 2007 in Action Eric P arki nson is Contoso Lands cape Des i gn’ s offi ce m anager . One of Eric’ s many duti es is sending out di rect-mail postcards for the Fl ower and Garden Show every year . Rather than spend unn ecessary time and money out sourcing this project, Eric uses Office Publ[...]

www.microsoft.c om/office/p ublisher 10 Figure 2: Categ orize and save modified or dow nloaded templa tes in My Templates for easy acce ss. Build Custom Materials fro m a Database Marketing material s, such as datasheets or catalogs, are often most effective when they are up to date and targ eted to a specifi c client or client segment. How ever , [...]

www.microsoft.c om/office/p ublisher 11 Take Advantag e of Existing Cont ent Successful smal l businesses know how t o work smarter . Why re -create or spend ti me searching for desig n elements you used in oth er publications? Why sp end time retypi ng copy for a brochur e when that copy has already been writ ten in a datasheet? N ew and improved [...]

www.microsoft.c om/office/p ublisher 12 The improved integration of Office Pu blisher 20 07 with other Microsoft Office sy stem products and oth er popul ar progr ams enables you to copy and paste con tent from these other programs, as well as li nk or embed document s into your publicati on. Conversely , with th e Sav e As Picture featur e, you ca[...]

www.microsoft.c om/office/p ublisher 13[...]

www.microsoft.c om/office/p ublisher 14 Office Publisher 2007 in Action Sandra I. Martinez, resi dential accounts manager , uses Offi ce Publi sher 2007 to create a new show speci als sheet each day of the garde n show (she also s ends out a monthl y specials sheet to a targeted li st of high -end residential clients ). From the T ools menu, Sandra[...]

www.microsoft.c om/office/p ublisher 15 Use Improv ed Layout and D esign Tools Whether you are starti ng from a templat e or a blank publi cation, you can further customize and refi ne your publication using th e collection of in tuitive design, layo ut, graphics, and typography tools in Office Publisher 2007. Th e following table describes some of[...]

www.microsoft.c om/office/p ublisher 16 Check Your Publications It is a good rul e of thumb to doubl e-check your wor k before printin g, publishing, or sending it as an e-ma il message. Office Publi sher 2007 provides tools that help you ensure that your publi cation is free of common errors. T o fi nd out details about your images, you can use th[...]

www.microsoft.c om/office/p ublisher 17 Because Russell needs to pri nt a large numbe r of invitations and wants them to be of top quality , he plans t o have them printed at a l ocal commercial print shop. He uses Office Publisher T as ks to help him with the process, includi ng running the improved Design Checker . The Desi gn Checker alerts hi m[...]

www.microsoft.c om/office/p ublisher 18 Personalize Publications and Marketing Materials for Professional, Targeted Results Y our marketing efforts d o not end after you have desi gned and print ed yo ur materi al. Y ou need tools that can h elp you distribute your marketin g materials in a streamli ne d, effective way , and in a way that help s y [...]

www.microsoft.c om/office/p ublisher 19 Figure 5 : Combine mul tiple lists within P ublisher. With Offi ce Publisher 2007 , you now can use tar geted lists from Office O utlook 2007 wit h Business Contact Man ager . Identi fy a target set of clients wi thin Office Outlook 2007 wi th Business Contact Man ager , save this filtered li st to an Offi ce[...]

www.microsoft.c om/office/p ublisher 20 adding text and i mage fields, and compl eting your maili ng. Improvements in e -mai l distributi on and viewing, inclu ding support for sendin g multipage publi cations as a single - page message, make it easier than ever to distribute a pub lication as an e-mail messag e. Office Publisher 2007 in Action Wit[...]

www.microsoft.c om/office/p ublisher 21 Measure th e Effectiveness of Your Marketin g Campaigns Improved Office Publi sher 2007 int egr ati on with Office Outl ook 2007 with Bu siness Contact Manag er (av ai lable in Offi ce Small Business 2007 , Offi ce Professi onal 2007, and Office Ulti mate 2007 ) provides new tools to hel p you manage and trac[...]

www.microsoft.c om/office/p ublisher 22 Office Publisher 2007 in Action Each Flower and Ga rden Sh ow postcard that Eri c sent includ ed a tr acking code and promotional copy that encouraged cli ents to bring the postcard to C ontoso Landscape Design’ s booth and receive a free garden spade. This enabled Eric to track whi ch clients responded to [...]

www.microsoft.c om/office/p ublisher 23 Easily Share, Print, and Publish Your Publications It is important to kn ow that th e materials you create can be easily shared i n the proper format, for the ri ght audience. Bein g responsive to your clients and their need s means that you need to be abl e to easil y distribute your marketing material s, se[...]

www.microsoft.c om/office/p ublisher 24 communicati ons that look as good as your printed marketin g materials — and are just as easy to create. Office Publi sher 2007 includes new tools to h elp you reuse your print publicati ons and send them as e-mai l marketing material s. Fo r example, you can n ow easi ly convert a multipag e publication to[...]

www.microsoft.c om/office/p ublisher 25 Office Publisher 2007 in Action Eric wants to publi cize the Flower and Garden S how onli ne and through e -mai l announcements to Cont oso Landscape Design cli ents. T asked with both adding new content to the Conto so W eb si te and sending a monthly e -mail newsletter that inclu des Garden Show i nformatio[...]

www.microsoft.c om/office/p ublisher 26 Figure 8: Re use content wi th Office Publis her 2007. F or example, ch ange a four-page newslet ter to an e-mail mes sage just by chan ging the template. Send Your Mat erials to Comm ercial Printers Fo r material s that need to be pri nted in large quant ities or at a higher qualit y , sending your Publisher[...]

www.microsoft.c om/office/p ublisher 27 Summary In today’ s competitive busi ness environment, keeping i n touch with existi ng clients and reaching prospective clients is essenti al to staying in busin ess; creating communicati on materials qui ckly and efficientl y , in-house, makes thi s easier . Microsoft Office Pub lisher 2007 bring s togeth[...]

www.microsoft.c om/office/p ublisher 28 Resources Fo r more in formation about Offi ce Publi sher 2007, please visit: http://www.microsoft.com/office/ publisher System Requirements Fo r complete sy stem requi rements, visit http:/ /www .mi crosoft.com/office/pu blisher This document is developed prior to t he product’s release to manufacturing , [...]